TIERRA & LAVA

I had the privilege of participating in Highwire Brand Studio, a client-based Capstone Course that focuses on uniting marketing, communications, and design majors to propose branding strategies to participating businesses and organizations. My Highwire client was Tierra & Lava, a Guatemalan based wellness company looking to enter the prestige product market in the United States whilst keeping to their sustainability and Zero-Waste missions. My team’s task was to restructure Tierra & Lava’s existing brand messaging and execute designing a new logo identity, packaging, and digital presentation. Along with that, we had to suggest other ways they can expand brand storytelling. This project was a collaboration between myself and designers Alissa Cook and Meghan Foster as we worked with marketers Michael Stemmler, Amit Gulati, Magaret Payne, and Cooper Terwin. 
Hover or click on each thumbnail to read further explanations for each project.
 
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