TIERRA & LAVA
I had the privilege of participating in Highwire Brand Studio, a client-based Capstone Course that focuses on uniting marketing, communications, and design majors to propose branding strategies to participating businesses and organizations. My Highwire client was Tierra & Lava, a Guatemalan based wellness company looking to enter the prestige product market in the United States whilst keeping to their sustainability and Zero-Waste missions. My team’s task was to restructure Tierra & Lava’s existing brand messaging and execute designing a new logo identity, packaging, and digital presentation. Along with that, we had to suggest other ways they can expand brand storytelling. This project was a collaboration between myself and designers Alissa Cook and Meghan Foster as we worked with marketers Michael Stemmler, Amit Gulati, Magaret Payne, and Cooper Terwin.
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