MSLK

Outside of the client projects I worked on at MSLK, I was tasked as a designer to manage MSLK's Instagram account. Initially, my work was designing a few graphics for posts but in the new year in 2021, I took over management of the feed. This has entailed organizing and scheduling posts within the internal editorial calendar, writing captions, creating graphics, and giving direction on posts for other members of the team to make.

 

My takeover of managing the feed also involved rewriting the brand guidelines and rules for the feed's overall aesthetic and structure. I introduced a feed color palette (one that complimented MSLK's signature teal) as well as a formulaic way to share posts that equally highlighted client projects and testimonials, agency behind-the-scenes, education on MSLK's services, and design inspiration.