Client:

Ivonne Padilla, Founder & CEO of Lujo Bar

 

Credits

Creative Director: Sheri Koetting and Aimee Kassana at MSLK

 

Based in New Haven, Connecticut, Lujo Bar is a small business that produces scented shower steamers. As a designer at MSLK, a beauty, and cosmetic-focused branding agency, Lujo Bar tasked us to redesign its packaging and reposition ourselves for the retail space. Through compiling and presenting market, competitive, and design research, we chose a design that met the objectives of being applicable across an 8-scent product suit. In addition, we met our clients' goals of conveying the experiential nature of the product and communicating the brands' unique standout qualities (being woman and minority-owned, phthalate-free, small batch created). The transformation processes included:

• Trading plastic packaging for cardstock.

• Implementing storytelling methods that spanned all sides of the box.

• Creating interaction by allowing the customer to smell the product while looking at it on the shelf.

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This design earned a GDUSA American Package Design Award and the 2022 Indigo Bronze Design Award. 

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My specific contributions to the project included:

• Testing the initial product samples to provide observations on opportunities to improve the product

• Conducting competitor, design, and trend audits 

• Compiling market and design research into a client-facing deck and presenting the information to the client

• Providing ideation on proposed targeted design directions

• Working with a team of creative directors and a co-designer to lay out information on the packaging die-line

• Collaborating with co-designer to provide iterations on typography treatments and placement of the information 

• Selecting Pantone swatches to be utilized for the individual scents