TearandGo

Client:

Debra Golden, Founder & CEO of TearandGO 

Creative Director: Sheri Koetting at MSLK

TearandGO To make the process of making lipstick touch-ups on the go a more seamless experience, TearandGo was born to innovate. Light and slim, this product makes lipstick easily fit into a pocket. 2021 was a crucial time to propel the product development process forward, so Tearandgo could be a tangible reality ready to be adopted for licensing. In six months, I tested and trialed samples and engaged in corresponding with the manufacturing team in Korea to present decks documenting what worked and didn't work with the samples. I also worked off die lines to provide detailed instructions on desired alterations in various sample batches. Concurrently, I also established a creative identity for the brand by creating the signature logo mark, outer carton packaging, website, and sales decks. In February of 2022, TearandGo landed a feature in Fashion Snoops HOT NOW section.