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Lujo Bar | Packaging & Brand Design
Client
Tearandgo
Credits
Creative Director: Sheri Koetting
Designer: Mohammed M
Location
2021
Project type
Packaging Design, Brand Design, Brand Development
Based in New Haven, Connecticut, Lujo bar is a small business that produces scented shower steamers. As a designer at MSLK, a beauty, and cosmetic-focused branding agency, Lujo Bar tasked us to redesign its packaging and reposition ourselves for the retail space. Through compiling and presenting market, competitive, and design research, we chose a design that met the objectives of being applicable across an 8-scent product suit. In addition, we met our clients' goals of conveying the experiential nature of the product and communicating the brands' unique standout qualities (being woman and minority-owned, phthalate-free, small batch created). The transformation processes included:
• Trading plastic packaging for cardstock.
• Implementing storytelling methods that spanned all sides of the box.
• Creating interaction by allowing the customer to smell the product while looking at it on the shelf.
This design earned a GDUSA American Package Design Award and the 2022 Indigo Bronze Design Award.
